Javier Jaén: Anyone who lives in a city is exposed to around three thousand advertising impacts a day, more than one million a year. This number is increasing significantly now that we live another life online. In his 1963 book, “Confessions of an Advertising Mind,” David Ogilvy identified some of the top-selling words, such as “free,” “now,” and “last chance.” We are surrounded by them. Our landscapes are invaded by this aggressive jargon, telling us: “You’re are fat, you are old, you’re stupid, buy this, buy that, buy me.” There is no longer a distinction between what happens away from our keyboard, or on our screen. Frontiers are coming down in a way we never expected. We live in countries called Google, Facebook or YouTube. We live fascinated for this, and at the same time, feel dizzy anxiety: a constant impulse to check emails, social networks, smartphones, living and dodging offers that do not interest us and which sidetrack us from what really matters. We are a distracted generation that has lost the ability to concentrate. Most people hate this online life, but we are all there, checking, surfing, buying, clicking, playing, refreshing, retweeting, searching, logging in, sharing, commenting, connecting, following, hating, liking, loving it.
Points of discussion: William Klein’s “Broadway By Light”, Barbara Kruger, Jenny Holzer, Philip Thompson and Peter Davenport’s “The Dictionary of Graphic Clichés”, Los Angeles, Sven Lukin, Saul Steinberg, Roy Lichenstein, Christoph Niemann, 2014 is the 25th anniversary of the World Wide Web
Bio: Javier Jaén (Barcelona, 1983) studied Graphic Design and Fine Arts in Barcelona, New York and Budapest. His professional activities focus on press illustration, book covers, and cultural communication. His is a symbolic, playful language, and he looks for narrative scenarios and aesthetics in close context, related to the everyday experience. He has worked for The New York Times, the New Yorker, the Washington Post, Time, Bloomberg, Harvard University, La Vanguardia, El País, Valor Brazil, Planeta, Random House Mondadori, Vueling Airlines, UNESCO, among others. He has taught at Istituto Europeo di Design, IDEP, and frequently runs workshops and conferences in several schools of art and design. His work has been recognized by the Society of Illustrators (Illustrators 55, 56), Print magazine (New Visual Artist 2013), Junceda Award (2013), and the Gràffica Award (2010). He has participated in exhibitions in New York, London, El Salvador, Tallinn, Rome and Barcelona. He has still not written a child, planted a book, or given birth to a tree. Everything is waiting to be done. For more info, please visit: javierjaen.com